The Customer
Escalon is a leading financial services firm dedicated to providing essential business solutions. They aim to give businesses back time and peace of mind by handling their back-office needs, allowing them to focus on growth. Despite having a strong content team, Escalon faced challenges in growing their organic traffic. Their marketing efforts were fragmented across multiple agencies and freelancers, leading to subpar results.
The Challenge
- Limited Organic Visibility: Escalon struggled with low search engine rankings for key financial terms, resulting in minimal organic traffic.
- Inefficient Content Strategy: Their existing content was not optimized for search engines, leading to missed opportunities for engagement.
- Technical SEO Issues: The website had technical issues affecting user experience and search engine crawling.
The Solution
- Developed a tailored strategy focusing on keyword research, on-page optimization, and high-quality content creation-optimizing headlines, website hygiene processes, content updates, internal linking, meta tags, and adding SEO-friendly elements.
- Implemented site speed improvements and ensured mobile-friendliness to enhance user experience and search engine crawling.
- Executed link building, guest blogging, content promotion, and other off-page SEO tactics to increase domain authority.
The Impact
- Improved Keyword Performance: Significant improvements in keyword rankings, enhancing brand visibility and organic traffic.
- Enhanced Content Engagement: High-quality, SEO-optimized content attracted and engaged the target audience more effectively.
- Overall Marketing Success: The overall marketing strategy led to a 10X ROI from marketing efforts, indicating a positive impact on organic channels.
Conclusion
This case study highlights the effectiveness of a well-planned Enterprise SEO strategy in boosting organic visibility and driving growth for Escalon. By addressing technical issues, optimizing content, and leveraging strategic SEO tactics, businesses can significantly enhance their online presence and attract more qualified leads.