The Customer
The customer was a leading final-mile delivery platform serving enterprise clients across North America. Founded in 2015, the company had earned a strong reputation for operational reliability but struggled to translate that strength into digital growth. With a website that hadn't been updated in over three years, they were losing potential customers to competitors offering more modern digital experiences.
The Challenge
- Outdated user experience with unintuitive navigation leading to shallow engagement
- Limited organic visibility due to inefficient keyword targeting and under-optimized site architecture
- Conversion drop-offs caused by lengthy forms and poor funnel alignment
- Unlinked revenue metrics where marketing performance wasn't tied to business outcomes
The Solution
Growth Natives deployed a Growth Pod approach—specialized teams working together on a complete website rebuild and digital optimization initiative. The content, design, SEO, development, QA, and marketing automation teams collaborated to ensure every element supported measurable growth.
Content Marketing Team
- Rewrote all service pages to address specific customer pain points and use cases
- Created location-specific landing pages for geographic targeting
- Developed and executed an ongoing blog calendar to drive organic traffic
- Delivered clear, benefit-focused copy across the entire website revamp
Design Unit
- Simplified navigation from nine top-level menu items to five clear categories
- Redesigned the homepage to communicate core value propositions immediately
- Created custom iconography and motion graphics to explain complex logistics processes
- Designed service pages with clear pricing indicators and comparison tables
Digital Marketing Team (SEO)
- Created a comprehensive sitemap architecture aligned with content strategy
- Conducted keyword research to identify high-intent search terms
- Optimized all pages with proper title tags, meta descriptions, and header structures
- Built internal linking between related service and location pages
- Developed a Google Business Profile optimization strategy for local markets
Web Development Team
- Migrated the site to a modern CMS enabling easy updates by the client's team
- Built a fully mobile-responsive design adaptable to all screen sizes
- Implemented SSL security and reliable hosting infrastructure
- Set up Google Analytics 4 and conversion tracking for key actions
- Optimized site performance and page load times
QA Team
- Conducted end-to-end testing across devices, browsers, and user journeys
- Resolved broken links, form issues, and UI inconsistencies
- Performed performance testing to ensure optimal page loads
- Validated analytics and tracking implementations
Marketing Automation Team
- Developed custom landing page templates for brand promotion
- Migrated webflow forms to HubSpot for improved lead tracking
- Cleaned up and optimized the HubSpot instance
- Executed targeted outbound campaigns
- Optimized workflows to improve automation efficiency
The Results
Within months of implementation, the customer achieved sustained improvements across engagement, traffic, and conversions:
- 85% increase in average engagement time, with visitors spending 4.5 minutes on-site versus 2.4 minutes previously
- 118% growth in organic search traffic driven by improved SEO and content strategy
- 112% improvement in conversion rate, reducing time from visit to lead capture
- 2x improvement in overall digital visibility and traffic scalability