The Customer
The customer was a B2B SaaS company offering a revenue lifecycle platform that helps organizations manage quote-to-cash operations across multiple channels. Powering CPQ, billing, and analytics for modern go-to-market teams, the platform faced operational bottlenecks as it scaled its market presence and expanded product capabilities.
The Challenge
- Website updates required long internal reviews with no reusable components, causing weeks-long delays for minor changes
- Lack of internal bandwidth to consistently produce new landing page content for campaigns
- Unoptimized webinar and resource URLs reducing discoverability and long-term search visibility
- Need for HubSpot audits and landing page support without full-scale automation overhaul
- Product team required deep ERP integrations but lacked domain expertise and execution bandwidth
The Solution
Growth Natives activated an Integrated Growth Pod strategy, deploying specialized teams across content, design, digital marketing, marketing automation, development, and product integrations. Each pod focused on removing operational friction while enabling scalable growth across marketing and product functions.
Content Team
- Created conversion-focused landing page content for priority campaigns
- Simplified messaging to clearly communicate value across revenue, billing, and analytics workflows
- Structured content for easier publishing by developers and faster scanning by users
Design Team
- Designed website pages and landing page layouts aligned with content strategy
- Created detailed infographics explaining complex revenue operations and workflows
- Conducted in-depth product research to ensure technical accuracy in visuals
- Developed marketing banners, promotional assets, and event materials
Digital Marketing Team
- Audited existing webinar and resource URL structures
- Recommended a cleaner layout with clear buckets for upcoming and on-demand webinars
- Improved URL structures to enhance discoverability and indexing
- Aligned content organization with user search behavior for educational resources
Marketing Automation Team
- Conducted a full HubSpot audit covering forms, workflows, and overall configuration
- Identified and documented cleanup requirements for the internal team
- Built and modified landing pages using HubSpot tools
- Ensured accurate lead capture and seamless sync with internal systems
Development Team
- Migrated the website to Strapi to provide greater flexibility and control
- Built reusable backend components enabling independent page creation
- Enabled fast edits across content, design blocks, and media without developer support
- Improved publishing workflows to reduce go-live timelines from weeks to days
Product Integration Team
- Designed and built ERP integrations with Microsoft Business Central, MS Dynamics 365, and Sage Intacct
- Developed bi-directional data sync for accounts, products, invoices, payments, and tax data
- Used Tray.io as the integration layer for data mapping, transformation, and error handling
- Assembled dedicated integration teams with project managers, ERP specialists, Tray.io experts, and QA engineers
- Initiated a fourth ERP integration with Workday Financials to expand platform compatibility
The Results
Over a 12-month engagement, the B2B SaaS platform delivered measurable operational and scalability improvements:
- 60% reduction in content production time by eliminating developer dependencies
- Three major ERP integrations delivered, expanding platform compatibility
- 40% improvement in organic search visibility through URL restructuring and SEO optimization
- Significant increase in team autonomy with independent page creation using component libraries
- 35% improvement in marketing automation efficiency via HubSpot optimization
- Fourth ERP integration underway, demonstrating a scalable foundation for continued expansion