The Customer
The customer stands as a beacon of innovation in Product Lifecycle, Quality, and Safety management. Their fully connected, AI-powered platform, built on Salesforce, offers businesses of all sizes a transformative experience. They provide end-to-end solutions and ensure operational excellence through scalable tools that prioritize quality, safety, and efficiency.
The Challenge
The customer struggled to fully leverage their marketing efforts and analytics tools. They sought to implement comprehensive ad lead tracking to precisely measure ROI, reallocate ad spend, launch a targeted Facebook campaign for better reach and engagement, refine keyword targeting, improve CTAs, streamline user flow, and redesign the website for faster load times and a seamless user experience.
The Solution
- Started with a detailed audit and implemented targeted solutions to address the customer’s challenges comprehensively.
- Initiated Pardot automation to nurture and engage prospects effectively.
- Created personalized Google Ads and LinkedIn Ads campaigns to connect with potential customers.
- Leveraged Taboola to extend advertising reach across relevant forums and platforms.
- Used Smartlook for engagement tracking using heatmaps and A/B testing.
- Improved quality score by aligning search terms, keywords, ads, and landing pages, and enhancing lead quality through precise targeting.
- Fine-tuned ad schedules, implemented retargeting strategies, and overhauled the advertising engine for better performance.
The Impact
- Achieved 7X Return on Ad Spend (ROAS).
- Generated a $2 million+ sales pipeline.
- Increased inbound leads by 40%.