As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month.
The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.
Think of it as a help in making decisions. A lead qualification process helps sales teams decide if a lead is worth spending time, money, and resources. A lead qualification framework provides a standardized process through which any sales development rep, account executive, or sales manager can easily qualify or disqualify leads.
5 Best Types of Lead Qualification Framework
Let’s look at the 5 best lead qualification frameworks that will ease your job of qualifying leads, in this infographic below:
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