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Sneha is a versatile copywriter and editor who brings brands to life with words that balance creativity and strategy. Passionate about transforming complex concepts into compelling narratives, she elevates brand messaging through strategic copy that drives both engagement and conversions.Her editorial expertise ensures every piece of content upholds the highest standards of clarity, consistency, and impact. When not crafting copy that converts, Sneha finds inspiration in the mountains, drawing on nature's tranquility to fuel her creative process.
CRMs were built to store customer data.
But today’s customers expect personalized, instant experiences across every channel.
Static records aren’t enough anymore.
Real-time AI turns customer data into context, intent, and action, as it happens.
Here are the biggest shifts driving the move from CRM → CXM, and how real-time AI is redefining customer experience.
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